The first part of my campaign was producing a map of Uttoxeter. For originality, I opted for a pop up style, combining my drawings with quilling and paper cutting. I added 'fun facts' to make it more interactive and engage a wider audience.

The second part of my campaign to 'Light up' Uttoxeter High Street involved creating a revivial kit for locals with postcards, badges, a guide and a shopping bag. The purpose was to give people more pride in their town centre to challenge the increasing number of empty shops by celebrating what Uttoxeter does have. 

The illustrated guide shows my personal favourite shops, emphasising the quaint and quirky independents.

I used neon to emphasise the theme of light and add a modern twist to the traditional architecture of the town, and an onrunning theme of cows alludes to Uttoxeter's historical cattle market and the large farming community.