HTC & Windows Phone | Iconic Design behind the Windows Phone 8X
When the User Experience inspires the Industrial Design what ensues is magical.
For HTC, the Windows Phone 8X and 8S launch represented a new approach to industrial design - the challenge they took up was how to create a physical object that was in complete harmony with the digital on-screen user experience. Taking inspiration from the Windows Phone UX, they began with that color; that shape; that form - and from there, extended the language to material, to feel, to weight, to interactive connectivity. And created new processes to achieve the clean line/honest materiality design that was so uniquely HTC and so iconically Windows.
Iconic Design behind the Windows Phone 8X
Creative Director / Director: Julian Rad
Director of Photography: Jesse Dana
Editor: Jonathan Vitagliano
Composer / Sound Design: Luc Burson, HTC
Camera Operator / Swing: Aaron Meister
Sound Recordist / Mixer: Jim Choi
Creative Director / Director: Julian Rad
Director of Photography: Jesse Dana
Editor: Jonathan Vitagliano
Composer / Sound Design: Luc Burson, HTC
Camera Operator / Swing: Aaron Meister
Sound Recordist / Mixer: Jim Choi
Art Director: Chisa Yagi
Color: Kyle Derleth
Co-Producer: Lori Fechter, Charlex
featuring (in order of appearance).
Claude Zellweger, Creative Director, One & Co.
Nichole Rouillac, Senior Industrial Designer, One & Co.
Color: Kyle Derleth
Co-Producer: Lori Fechter, Charlex
featuring (in order of appearance).
Claude Zellweger, Creative Director, One & Co.
Nichole Rouillac, Senior Industrial Designer, One & Co.
Geoff Hill, Production Manager/Mechanical Engineer, One & Co.
Ten Arunanondchai, Color & Trend Specialist, One & Co.client. HTC & Sprint
Jason Gordon, Vice President of Global Communications & Influencer Marketing, HTC
Ben Bethurum, Creative Director, Innovation Team, HTC Design
Ben Bethurum, Creative Director, Innovation Team, HTC Design
agency. Radworks
Julian Rad, Creative Director/Director
production company. Charlex
executive producer, telecommunications: Alex Jarman
executive creative cirector: Ryan Dunn
executive creative cirector: Ryan Dunn
executive producer: Chris Byrnes, CEO
chief creative officer: Alex Weil, CCO