Ecotistic is a concept organization committed to identifying true, eco-friendly household products including laundry detergent, skincare items, disposables, etc. The Ecotistic Stamp of Approval means a product passed eco-friendly tests based on how it was manufactured, the packaging and methods that bring it to the end user, and finally how well it is able to be recycled, renewed, or biodegraded. Consumers can be rest-assured that their product is truly eco-friendly and they aren't being not passed off as such by fake "green" companies.
"Ecotistic," a play on words, suggests that the organization thinks most highly of the environment and the people that use the eco-friendly products. The logo depicts this with an enlarged head that contains a brain in the shape of a tree. The face of contentment is an added layer to build trust with the audience.
