Brand: MRF Tyres
Brief: MRF Tyres is one of the global sponsors for the upcoming ICC Men’ s T20 World Cup which commences on 17 Oct ’21 and the brand wants to ensure that its social media handles supplement the high scale media it will be running. The content strategy should supplement the association of the brand with the tournament – be it key moments/ behind the scenes/ product tie back/ moment marketing, the brand wants to have a plan of action in place for the tournament. Ideate a campaign.
Campaign Idea: The hashtag to be used can be #LambeSafarKaSathi is used keeping in mind how durable tyres are a good deal for a lamba safar, or else it will just be suffer. This film would be targeting boys and men who are into cricket aged between 12-62 years of age from tier 1,2 cities.
Film: A faded commentary in the background with tape recorder film.
Brand: Google
Brief: Solve a problem you deeply care about with a campaign using a voice assistant.
Campaign Idea: A lot of children staying away from their homes often feel guilty that they are not near their parents for small things. And no matter how often we talk or not, we are not usually updated on most of the things. Sure, social media is all about connectivity, but a personal touch is needed. And with age, parents/grandparents tend to keep forgetting small things. Hence the idea of using voice assistants as a personal assistant.
Film: Ghar se Dur, Dil ke Paas or Pal Pal Dil Ke Paas Tum Rehte Ho
When children visit home, they can feed reminders in their voice assistant devices like Alexa and that could work as a personal reminder for their parents/grandparents. They can have daily, weekly or monthly reminders. For instance, daily reminders to take medicines, drink water, weekly reminders to attend yoga classes or monthly reminders to file taxes.
“Hey Maa, please apni BP ki dawa khaane ke baad le lena” set for 2 pm
“Hey Papa, kitchen me jaakar ek glass paani pee lo yaar” set for every three hours
“Hey Maa and Papa, reminder for Yoga class at 7 am tomorrow” set on weekends
“Hey Papa, apna ITR file kardo, if you are having any issues mujhe call karo” set monthly on 29th
“Hey guys, I am away physically, but only one call away if you need me. I love you” set weekly.
Brand: Bumble
Brief: Write a film for Bumble. Both narrative(English) and visual whose narrative starts and ends with the phrase “Is this love?”
Campaign idea: Bumble is a dating app which took the ‘Ladies First’ concept very seriously. Their films on their social media channels are dominated with a very heart-warming theme revolving around their dominant yellow color and happy smiles.
Film: It can be shown as a reverse mode film. A huge bumble yellow screen coming up with a fancy font- ‘Is this love?’ The rewind picture shows a very fast reel sort of short videos of a guy and a girl. The scene starts with a lip-lock in a room, goes back to the first time they hugged each other at a fair, then the time they held hands at a park, the time they unintentionally touched each other and the butterflies started at a coffee table when they first met, when the guy laughed on a cute picture the girl sent of her making a funny face on their video call date, the girl laughed on some lame joke the guy attempted to make when they were having a conversation (a small snippet of a bumble chat screen with a pathetic knock knock joke), when the guy sent her some reference from her bollywood movie and when the girl swiped into his dm with a cheesy pick up line related to his profile. The film ends with a screen where they matched and bumble said- ‘It’s a match’ and then ending with ‘Is this love?’. If your heart says yes, what is stopping you from finding your own love?
PS- The entire film has a very bumble theme edit. Like multiple screens popping, cute white gif like animations on the sides, a soft music in the background and dominating yellow.
PS PS- Video reference link- https://www.youtube.com/watch?v=ACRTKMgu6lc
Brand: Parle G
Brief: Create a snapchat campaign for Parle G biscuit.
Campaign idea: Parle G is one of the most desi-est biscuits ever- found in every Indian house, be it the richest or the poorest. Their campaigns usually focus on their tagline ‘G Mane Genius’ or the idea of love- be it family, friends, partners or anyone. Campaign: Snapchat or IG reels or YT shorts are usually short videos under 60 seconds.
Film: G Mane Genius Inspired by the TikTok trend, where a couple is arguing but a third person just runs up from behind and keeps the guy’s hand on the girl’s shoulder, eventually to signal that they should make up. Similarly...
Brand: Ponds India
Brief: Ponds has a face wash called Pollution Out in the market. The problem is that there are many brands who have entered this space and are more popular, and more liked by men. The perception that Ponds is a brand for women's care products does not help. Ponds wants to push out this facewash in a way that not only changes the perception of the brand overall but also creates a unique marketing campaign that sets the product apart by building a campaign around it using a film.
Campaign idea: This campaign will target all young men who are more into appearances aged between 16–45-year-olds from tier 1, 2 and 3 cities. The overall idea is to promote usage of men's beauty products. This will only be possible when they stop using women's beauty products. Hence the name #AbBasKar
Film: This movie will have three major scenes- a man from every circle of life will be shown.
Scene 1: A brother comes sweating from a football match and wants to take a bath and asks his sister for her face wash and her sister stops him with the palm saying #AbBasKar.
Scene 2: A boyfriend comes from his business trip and washes his face with a soap and the girlfriend barges in saying #AbBasKar.
Scene 3: A dad after his weekend cricket match comes home and is rummaging through her daughter’s closet in search for a facewash and the girl comes in saying #AbBasKar.
All #AbBasKar will be written on the palms of the women with the Ponds Blue color. A collective scene of all three men in vertical slits together asking- ‘To ab kya karu?’ and then comes the ad with New Ponds- Pollution Out. CTA.
Brief: Cred has no money for celebs. Write their next ad.
Campaign idea: Cred is oh-so-famous for using a lot of celebrities in their ads to promote use of the app and in turn getting rewards for paying credit card bills on time. Connecting with the TG who actually uses credit cards and making them curious about what Cred is actually all about without burning a hole in the pockets of the producers.
Film: Usage of a single punchline- Cred kiya kya? It is a simple yet effective. The entire video will be made in a quirky animation. The storyline goes like- two friends enjoying their sutta break and discussing some financial problems.
