VEET MEN - THE LIFE SAVING COMBO
Insight:
The hands position to do a self testicular palpation is the same as holding a video game controller.
Idea:
Veet Men, the strongly engaged brand about man health, turns the testicular palpation into the first video game combo that can save lives in the real life.
How it works:
By activating video game influencers, and making them teach this combo to their viewers, just as if it was a real combo. Tutorials are released and video game developper are called out to integrate this combo into their games.
Copywriter: Aklan Garcia
Art directors: Anthony Tavares, Anouk Bossois
