Pulau Ubin
(in collaboration with Joseph Siau)
Pulau Ubin, famously known for its well-preserved environment and wildlife is a hidden gem in Singapore that has been neglected by the public for years. We have helped Pulau Ubin to reposition itself as the last adventurous kampong (village) in Singapore.
To reflect the brand’s relaxing and soothing quality, a custom-lettered typeface is used. On the other hand, to portray the fun, raw and adventurous personality of the brand; sketchy illustration styles are being applied to the funky mascots and other graphic elements. Along with the Lost & Found campaign, our target audience will hunt for the treasures lies within the island, which they never knew existed because they are not seen anywhere else in the urbanized city they live in. Through the new branding and campaign, Pulau Ubin will be re-introduced as an adventurous kampong with undiscovered treasures, awaiting for you to explore, discover and appreciate.
A travelling bag, included in the survival kit is specially designed to enhance the user experience on the island. As the travelling distance from one shelter to another is pretty far, the bag is designed with a waterproof lining so that the necessities will be protected from the rain.
Thank you for viewing. :)
