Branding Project 2009
TOMS Shoes was created for a simple purpose. For every pair of shoes you purchase, TOMS will give a pair of shoes to a child in need. One for One. I wanted to create a new brand identity for TOMS, so I first designed a new logo. For their business card I wanted to make it fun and styled. I also felt that they needed a letterhead and envelope that was more unique like the company. The last element of the project I designed was a new shoebox for TOMS to distribute the shoes in.