Branding and packaging of the sustainable energy drink brand “WachMach”.
Conventional energy drinks have a negative impact on the environment and consumer health due to the aluminum cans and the used artificial ingredients. Based on these identified problems, the energy drink brand „WachMach“ was developed.
The use of reusable glass bottles with swing stopper solves the problem of environmental damage caused by aluminum cans. Consumer health is taken into account by using only natural and healthy ingredients. Innovative flavors and a trendy brand design ensure that the product's target group - the LOHAS - is precisely addressed.
Client: Student project
Business area: Beverages, Energy Drinks
Date: 2023
Creative services: Branding, Packaging
Software: Illustrator, InDesign
