Team Project
12 Weeks
Now
(A way to reconnect to your present)
Is a team project done in collaboration with a French Partner called Petit Bambou(one of the most popular Mindfulness App acquiring more than 8 million users). Mr. Ludovic Dujardin(Co-founder of Petit Bambou), was our external mentor from the company who proposed us a brief that stated “Nowadays, multitasking is invading our daily life. We are always doing several things at the same time leaving us disconnected from our present action. How can we be present in the now moment?”
The solution was driven with the sole vision of helping people stay more connected to their now moment, in times where we as a generation have been disconnecting ourselves from our surroundings evey now and then. Research showed that nearly 70-80% of the Gen Z aren’t living in their now moment because of their smartphones and the algorithms like endless scrolling used by companies today. To verify the same, we conducted some research and tried to understand the human behaviour more closely. Below is a small video that shows some of the insights we got out of it.
Product design Guidelines,
The main objective behind the design of now was to make it blend into its environment. Thus the use of rounded shapes, classic materials and neutral colours prevents it from becoming the centre of attention and focus on the experience it provides.
Looking inside Now,
Now comes with an Ultra wide band chipset that enables the tag to detect the location of ones smartphone to the precision of a centimetre that makes it possible to make the device react to the different modes set soo easily every time it is in a different zone.
There can be a range of app clips that the users could choose from giving room to create new ways to be your present even in public spaces.
Industrial and Experience Design: Rahul M Chhapiaa(Design manager), Varun Vyas(Design Manager), Margaux Leveque.
User Interaction and User Experience Design: Victor Coulet(Design Manager)
Year 2021
