pigeonstudio ℗ is a graphic design studio based in Chongqing and Taiwan with diverse cultural perspectives.
The essence of design is communication. Communication occupies most of our project time. We solve problems and bring value through communication and design.
We do not blindly follow trends, maintain a classic and unique understanding, and strive to find a balance between commercial needs and visual perfection.
The essence of design is communication. Communication occupies most of our project time. We solve problems and bring value through communication and design.
We do not blindly follow trends, maintain a classic and unique understanding, and strive to find a balance between commercial needs and visual perfection.
type：Packaging
art director：gezi
designer：gezi、jiangx
client：universe force™
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UNIVERSE FORCE™ Coffee - Feminist Gift Box Packaging. It is a limited edition coffee gift box released on March 8, 2023.
We have collaborated with Cosmic Field to create a female-exclusive gift box themed around "great women". Three classic figures in the development of feminism were selected to reshape the gift box, reflecting the feminist brand concept of UNIVERSE FORCE Cosmic Field Coffee.
The new packaging features three classic characters as the protagonists, with coffee as the carrier. Each character's characteristics and concepts are given to individual packaging, giving the product the emotions and will of the characters. The classic character roles and their corresponding classic representative elements reflect a classic and charming feeling. The customized bottle and packaging complement each other, reflecting the unique and classic temperament of this female-exclusive product.
"Not needing to hurry, not needing to shine brightly, not needing to be someone else, just need to be yourself" - Woolf. We hope to awaken all women to think and act through this collaborative packaging product. May everyone be independent, firm, and brave to be themselves.
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universe force™ 宇宙场™ 咖啡 - 女性主义礼盒包装。是一款于 2023 年 3 月 8 日发布的限量咖啡礼盒。
我们与宇宙场合作，以“伟大女性”为主题展开打造了女性专属的礼盒作品。选取了三位推女性主（Feminism）发展的动经典人物，对礼盒进行了重塑。以反应universe force 宇宙场咖啡的女性主义（Feminism）品牌理念。
新包装用三位经典人物为主角，以咖啡液为载体，分别为独立包装赋予了每个角色的特点和观念，让产品拥有了人物的情绪和意志。经典的人物角色与其相对应的经典代表元素，反映出了一种经典又迷人的感觉。搭配上定制的瓶子和包装，体现出了这次女性专属的经典独特气质。
“不必行色匆匆，不必光芒四射，不必成为别人，只需做自己” —— 伍尔芙。希望用本次合作的包装产品，唤醒所有女性，去思考去行动。愿大家都能独立、坚定且勇敢的做自己。
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作者：pigeonstudio
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