ISO ETP UX LAB, one of the most comprehensive UX Laboratories in Turkey; It has EEG, eye tracking, biosensors, behavioral and physiological software packages. I brought a new methodology to the company's UX service concept.

We carried out product perception measurements of users with the tests to be carried out in our User Experience Laboratory, which helps to understand what possible physiological, cognitive, behavioral and emotional changes a product or a digital interface creates on users before production. In this way, it can provide information about market acceptance and user reactions for product designs whose prototypes are made before production; accordingly, I developed a method of contributing to design improvements.

Ahmet Şevki Ural