Welcome
EPSF ERU Brand Guide presents you with a new and comprehensive standard that defines our brand. Consider it as the living and evolving source for consistent communications across a wide audience of consumers.
These guidelines are designed to ensure a consistent look and tone in all communication. This document communicates the Brand Identity of EPSF ERU. Clearly articulating the mission,values and persona for the design of all subsequent brand artifacts.
Create, expand and provide innovation and brand expression through a verbal and visual language that synthesizes the classic good design.
Each element of the brand has a specific role to play, but the real magic happens when they are all used together. The following pages will help you understand our brand, what it stands for and how to express it in the best possible ways.
EPSF-ERU Studio Production
Launching Promotional Campaign
Video Producer: Rofiada Bashir
Voice Over: Rana Mohamed
Graphic Designer: Abduallah Esmail
Acknowledgments
Over the last 15 years, EPSF-ERU Media and Publications committee has always been ahead. You`re reading this book thanks to the results done through these all years, the outstanding continous efforts from different people, each of whom has done their part perfectly.
Countless anonymous people have assisted in the efforts on this book. Thanks go to all Media and Publications chairpersons and their teams over all the years whose diligent work has been valuable and appreciated. This manual brand is nothing but the results of your efforts.
Thanks to Adham Maher, Kareem Saleh, Noha Adel, Ahmed Basiony, Mohamed Hassan, Mohamed Essam, Omar Elamir, Rofida Bashir and Moamen Talat.
Abduallah Esmail
EPSF-ERU M&P Chairperson 2016-2017
EPSF-ERU M&P Chairperson 2016-2017
