Never Ending
Video Game design concept
Video Game design concept
This is a university project where I had to create my own brand. For this project I chose to create and design the branding for a video game, specifically an MMORPG (Massively Multiplayer Online Role playing Game). I chose an MMORPG because of the vast possibilities that come with designing it, such as the characters, advertising and promotions etc.
For this project I chose to adopt the role of brand designer and art director, so I designed the brand and its application along with the characters that come with the video game territory.
For this project I chose to adopt the role of brand designer and art director, so I designed the brand and its application along with the characters that come with the video game territory.
Initial Character Designs
Here are some initial character designs for the in game characters that players can play as. The designs are based on the various classifications or job roles of a typical medieval fantasy such as: a knight, paladin, archer, priest, thief, wizard, and a berserker.
The art style used here is a combination of cute and cool, mixing elements from western cartoons and Japanese anime so that it would appeal to a wider demographic of players.
Here are some initial character designs for the in game characters that players can play as. The designs are based on the various classifications or job roles of a typical medieval fantasy such as: a knight, paladin, archer, priest, thief, wizard, and a berserker.
The art style used here is a combination of cute and cool, mixing elements from western cartoons and Japanese anime so that it would appeal to a wider demographic of players.
Final character Designs
These are the final designs for the characters that appear in the game. They are all colorful and vibrant, going with the tonal values of the 'Never Ending' video game brand.
These are the final designs for the characters that appear in the game. They are all colorful and vibrant, going with the tonal values of the 'Never Ending' video game brand.
Logo Design
This is the logo for the Never Ending game, I used a thick shapes foe the logo to show a more casual logo. However I also used sharp edges to show a more fantasy like elements. In addition the color scheme is composed of shades of yellow so that it shows a very bright and colorful element within the game.
This is the logo for the Never Ending game, I used a thick shapes foe the logo to show a more casual logo. However I also used sharp edges to show a more fantasy like elements. In addition the color scheme is composed of shades of yellow so that it shows a very bright and colorful element within the game.
Poster Designs- Adventure
This is the poster design for the game, to be displayed on billboards or as posters. The posters show off the game's art and characters depicting the various themes of the game. One theme of the game is adventure, where players are thrown into the world of Never Ending for- as the poster says- never ending adventure. The poster also features facebook and youtube icons (which designs are in the project report) to show that the game reaches out to others through other online applications.
This is the poster design for the game, to be displayed on billboards or as posters. The posters show off the game's art and characters depicting the various themes of the game. One theme of the game is adventure, where players are thrown into the world of Never Ending for- as the poster says- never ending adventure. The poster also features facebook and youtube icons (which designs are in the project report) to show that the game reaches out to others through other online applications.
Poster Design- Friends
This poster designs shows the theme of friends and friendship within the game. What this means is that like most online games, Never Ending is a social game where you can quest with friends and players from across the globe, but it also goes beyond the limit of only questing and adventuring by allowing players to interact in social situations in game such as in the game's pub where players can chat and have fun (i.e. like in the poster; arm-wrestle)
This poster designs shows the theme of friends and friendship within the game. What this means is that like most online games, Never Ending is a social game where you can quest with friends and players from across the globe, but it also goes beyond the limit of only questing and adventuring by allowing players to interact in social situations in game such as in the game's pub where players can chat and have fun (i.e. like in the poster; arm-wrestle)
Poster Design- Play
This poster shows another aspect towards the Never Ending video game; in that it shows that players can do more than just go questing and hunting for monsters, they can also play various sports and activities such as football, as shown in the above poster.
This poster shows another aspect towards the Never Ending video game; in that it shows that players can do more than just go questing and hunting for monsters, they can also play various sports and activities such as football, as shown in the above poster.
Project Report
This is the report for the video game branding of my Never Ending MMORPG. It contains the thought process of the game and the various applications of the brand.
This is the report for the video game branding of my Never Ending MMORPG. It contains the thought process of the game and the various applications of the brand.
Never Ending- Teaser Trailer
Created a teaser trailer for the video game. The trailer shows a few close ups of the characters- showing a very serious situation- and then proceeding to animatics of the various posters to show a more happy less serious tone, thus emphasizing the themes of the Never Ending brand.
Created a teaser trailer for the video game. The trailer shows a few close ups of the characters- showing a very serious situation- and then proceeding to animatics of the various posters to show a more happy less serious tone, thus emphasizing the themes of the Never Ending brand.
