MAZDA CX-30 ACTIVATION

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CX - 30 ACTIVATION

Mall of the Emirates

The launch of Mazda's new car CX-30 during the pandemic presented a challenge for traditional mall showcases. To adapt, Mazda combined real-life cars with screens to display all the important details of the car, including its exterior, interior, and specifications, as well as its performance on different terrains. This innovative approach allowed people to experience the car virtually and safely.

Content Creation

The primary focus point of the content we create for the installation will be the Mazda CX-30’s exterior, interior, and its features. A secondary focal point will be the different terrains the vehicle can drive on.

OPTION # 01

The Mazda CX-30 will sit on a rotating platform in the middle of the installation. Behind it will be a large LED screen that displays different video content that is controlled by the transparent LED motion-tracking touch screen located at the front of the stand.

From this touch screen, visitors can change the video content displayed on the LED screen to visualize the car in different environments (city, forest, desert etc…), see the interior while highlighting key features, and display technical specifications.

OPTION # 2

The Mazda CX-30 will be on displayed in the middle of a circular static platform. An LED screen will rotate around this platform and project content for users to visualize various scenarios. Users can slide the screen around the car and choose different background terrains, highlight key features, or even digitally customize the colour of the car.

OPTION # 03

The Mazda CX-30 will sit atop a slanted platform surrounded by LED screens on every side. The idea is to display the car driving in different environments with ease and to portray its adventurous spirit (climbing up a skyscraper, driving on mars, scouring the ocean floor etc…). There will be a podium with a transparent LED screen where users can interact with the stand and choose different environments.