Marca e Identidade Visual - Espaço Natureza
Brand and Corporate Identity - Espaço Natureza
Espaço Natureza Corporate Identity
Context:
The Espaço Natureza, a company specializing in plants and gardens, needed a job to reposition the image and the difference in relation to its competitors.
Challenge:
After research, we found that the visual characteristics of this market were too homogeneous. The first challenge of this project was to build a brand that would be different from existing ones, without losing identification with the line of business. In addition, there was a need to forward different view of the business - always connected to the urban lifestyle and individual needs of its customers.
Result:
Based on the concept outlined above, we have developed a corporate identity can express the personality of the brand. A combination of soft colors and attractive images differentiate and personify the brand.
Context:
The Espaço Natureza, a company specializing in plants and gardens, needed a job to reposition the image and the difference in relation to its competitors.
Challenge:
After research, we found that the visual characteristics of this market were too homogeneous. The first challenge of this project was to build a brand that would be different from existing ones, without losing identification with the line of business. In addition, there was a need to forward different view of the business - always connected to the urban lifestyle and individual needs of its customers.
Result:
Based on the concept outlined above, we have developed a corporate identity can express the personality of the brand. A combination of soft colors and attractive images differentiate and personify the brand.