Crest is one of the nation’s leading toothpaste brands. And their consumer database keeps increasing because of their health concerns for their customers. As a result, they keep seeking ways to retain their customers further and turn them into life partners.
This Crest’s well-thought advertisement gives them the advantage to encourage consumers to pay attention to their dental health despite the restriction measures in place due to the pandemic. They recognized that consumers might be lost in the euphoria of catching up with many things since they are working remotely. As such, they are encouraging customers to be weird without losing their smiles.
That enhances customer retention and increases customer loyalty because customers will perceive them as a brand that encourages self-expression without prejudice.
For IG story, I decided to focus on brainstorming occasions that will fit the text of “Your First Impression Matters for your___” As I wanted to highlight that having a white smile is important for your life milestone events so that you can have better impression from other people which will affect other people’s opinion of you when they first see you. I then come out with different frames to depict different important milestones that everyone will experience so that they can relate to the advertisement and know that Crest can change their first impression.
*This is a fictional school project*
