Allo / Cheap, Cheerful, Connected

Strategy / Copy / Design

Bell Canada has decided that the future of telecommunications is in the wireless, satellite and Internet services and in bundling content for these delivery channels. Due to an increasing number of people relying on their mobile phones and VOIP services for all their voice communications, Bell has decided therefore that their residential landline telephone service is no longer a core service, and will spin it off as a separate, independent company, called "Allo".

Positioning
Allo connects you to your friends and family. Always there when you need it – to wish a loved-one happy birthday, or in a time of need, Allo connects you to the world. For pennies a day, it is your link to everyone and everything that is important to you.
Allo
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