Panda Retail Company is a Saudi Arabian grocery retailing company. Panda is one of
The Savola Group’s subsidiaries. The Savola Group is ranked ninth amongst the top 100 companies in the Saudi Arabian market and ranked second amongst the industrial sector after SABIC. The Savola Group has recently listed its Oils and Fats division in the Saudi Stock market under the name Afia International.
Agency: Fifth Dimension - 5D
Client: Panda EG
Creative Director: Ayman Anwar
Art Director: Andrew Atef
Design & Art Direction: Mahmoud Salah Sanad
Senior Animators: Ahmed Sawah - Mai Sherif
Content Team Leader : Posy Mamdouh
Client: Panda EG
Creative Director: Ayman Anwar
Art Director: Andrew Atef
Design & Art Direction: Mahmoud Salah Sanad
Senior Animators: Ahmed Sawah - Mai Sherif
Content Team Leader : Posy Mamdouh
Lead Content Creator : Tariq Mohamed
Creative Copywriter: Amr Abozaid
Senior Account Manager: Cherre Monib
Creative Copywriter: Amr Abozaid
Senior Account Manager: Cherre Monib
The latest OOH and Digital campaign for Panda's supermarket chain.
Our focus here was to combine the coziness of a family gathering and the warmness of the holy month of Ramadan, so we worked to achieve this vision through a creative campaign, in which Panda wanted to hype the opening of its newest branch in the Fifth Settlement.
For the campaign's line we used the word play of the tagline "جاية في أي تجمع" to position
Panda as a centerpiece of family and friends gatherings.
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