Project Background
Eleplant is a startup dedicated to promoting the benefits of indoor and outdoor plants, providing high-quality plant products, and offering expert guidance to plant enthusiasts. The brand's core values revolve around sustainability, growth, and the connection between humans and nature. The logo will be a clever combination of an elephant and a plant, symbolizing the harmony between these two elements.
Branding Challenges
One of the main challenges I faced was conceptualizing a logo that seamlessly merged the distinct features of an elephant and a plant. It was crucial to find the right balance, ensuring the final design was visually appealing, memorable, and aligned with the brand's core values. Balancing simplicity and versatility was essential. I wanted the brand identity to be fun without appearing cartoonish or juvenile. Finding the right level of playfulness while maintaining a sense of professionalism and credibility posed
a challenge that required careful consideration and design choices.
Solutions
By carefully selecting and incorporating symbolic elements of elephants and plants, I crafted a logo that effectively represented Eleplant's identity as a plant startup. I harmoniously combined leaves, trunks, and other recognizable features to create a visually pleasing and meaningful mark. I focused on simplifying the logo, ensuring its clean and easily identifiable nature. This allowed for scalability and accurate reproduction across various mediums. Selecting an energetic and vibrant color palette was instrumental in creating a fun vibe for Elepalnt's brand identity. I opted for bold and playful colors that complemented the logo design while adding an element of excitement. To maintain a cohesive and fun brand identity, I extended the playful brand elements, patterns and color palette to other brand collateral including stationary, packaging, and social media asset designs.
Logo Concept
Client: Eleplant
Naming: Ahmed Safwan
Brand Strategy: Ahmed Safwan
Brand Visual Identity: Ahmed Safwan
Ahmed Creatives © 2023
Brand Elements
To maintain a cohesive and fun brand identity, I extended the playful brand elements, patterns, and color palette to brand collateral including stationary, packaging, and social media asset designs. Consistency across these touchpoints further reinforced Elepalnt's brand personality and the enjoyable experience they aim to provide.
