Vitacee

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Vitacee

Visual Identity
Color palette
Packaging
Production consulting

Vitacee is a fresh brand for high-quality food supplements with vitamin C. The sustainably and locally produced vitamins stand out in quality compared to products that contain vitamin C ascorbic acid produced in China, synthetic additives and fillers.

Our goal was to enhance the Vitacee brand with a thoughtful design. In the typographic logo, the letter C takes center stage, emphasized by its width and becoming the focal point of the design. The font chosen for the logo has a slim letter design that imparts elegance and accentuates the brand's core values of vitality and healthy living.

The cover of the book of portraits is purposefully text-only. The title in three lines forms an interesting graphic and semantic play. The word Vunderkind is broken in several lines, so it requires focus and interpretation from the reader. By listing interviewees at the bottom, we wanted to create an allusion to film actors.

The color palette is derived from dark red notes that we recognized as the predominant color in author’s photos. The combination of dark and very vivid red shades used on the cover appears as the leitmotiv throughout the book. The red color is used in Maribor’s coat of arms and on numerous urban equipment elements.

At the heart of the label lies the logo, while the product name (e.g. C+D3) and descriptive attributes (EU sourced, additive-free, vegan, non-GMO) serve as a supporting structure. The product information is presented in a minimalist style, offering a clear and concise overview. The color palette consists of four colors. Vibrant shades of yellow and orange evoke a direct association with citrus fruits rich in vitamin C and the sun, while muted shades of beige and green offer a calm natural touch.