A student project
A campaign for an Israeli fashion label, known for importing real Italian clothing. The brief called to portray the brand as combining high Italian fashion with an everyday Italian attitude. The tagline is 'Italian chic'.
My solution was to dress common and relatively well-known Italian vulgarities, in a high typographical form. Combined with the 'Italian chic' tagline, viewers can associate the brand with both sides of the Italian stereotype.
Part of the third year Advertising course.
