Falarthur —
Visual Identity &
Visual Identity &
Stream design
About the Project
Arthur is a true "Jack of All Trades"! He is a streamer, history teacher, RPG master,
content creator, video editor, podcast host, copywriter, and maybe even the next president
of the world (who knows, right?). He has decided to give his Twitch streams a unique
visual identity, stepping away from the common patterns found in the Brazilian community
During Arthur's live streams, he doesn't just play RPGs, he creates entire universes and worlds!
Exotic plants, mythical creatures, unprecedented races, unknown planets, and so much more that
would exceed the character limit. The coolest part is that the chat (not the GPT) helps him build
this whole madness.
But where did he find inspiration for all of this? In the 80s, of course, a time when
Dungeons & Dragons (which was the main reference for the project) was a "young people" thing.
He also drew inspiration from the Old School Essentials style and Gustave Doré, a crazy artist
from the 19th century.
Speaking of old references, they were the foundation for the construction of his identity.
Classic fantasy stories such as The Divine Comedy, Don Quixote, The Lord of the Rings,
Alice's Adventures in Wonderland, and many others are fundamental pillars for this project.
In addition to creating new plots, Arthur encourages us to explore these classic works.
The idea is that when people create their own stories, they will already have a lot of
references in their baggage.
In summary, Arthur's visual identity is an exhilarating mix of ancient references with a
touch of humor and rebelliousness, creating a different and captivating experience.
Phew! I'm tired of writing, I hope you like the result ¯\_(ツ)_/¯.
Design and Strategy: Paulo Rogerio
Motion Design : Paulo Rogerio e Marcos Rodrigo
