Branding, Product design, Packaging
Identypo is a game I developed for my production class at Université du Québec à Montréal. It uses the same gameplay as the popular game Guess Who?. Instead of identifying faces, the point of the game is to identify typefaces.
Just like the original Guess Who? game, the first player must ask a simple yes or no question to try and find his opponent's typeface. The player can rely on typefaces classification or on the form of the font. In example, does the font has serifs? The first player to identify his opponent's typeface wins the game.
The game comes with easily interchangeable cards and many typeface expansions such as a Helvetica Neue only version and a System fonts version.