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About the client
Vertex Lane is the ultimate partner for digital marketing and e-commerce growth. We provide a personalized approach, analyzing your business and market for the best rapid and sustainable growth strategies.
The Challenge
VERTEX LANE needed a logo that accurately represented their unique client value proposition: providing personalized and effective digital marketing and e-commerce growth strategies.
The Solution
As a Creative Art Director and Brand Strategist, I conducted a thorough analysis of VERTEX LANE's business and market. Using that information, I created a logo with a stylized letter "V" that stands for "Vertex," representing the top, and an arrow pointing upwards to signify progress and development.
The colours were used to represent the brand personality of warmth, security, and competence.
The Result
The final product is a unique, modern, and simple logo that perfectly captures the essence of VERTEX LANE's brand. It conveys the company's commitment to delivering rapid and sustainable growth strategies through personalized and effective digital marketing and e-commerce strategies. The logo is powerful, visually appealing, and easily recognizable, making it an effective tool for building brand awareness and loyalty.
Client Thoughts
VERTEX LANE was thrilled with the final product. They appreciated the thoughtfulness and intentionality behind the logo's design and how it accurately represented their brand values and goals. The logo is a powerful tool for communicating the company's message to its target audience and has helped them build a strong and recognizable brand image.
