Rhoden Arq+Imob.
BRAND STRATEGY & VISUAL IDENTITY
End-to-end solutions to live well & invest with efficiency
BRASÍLIA, DF - BRAZIL, 2023
[en]
Based on this purpose, Rhoden Arq + Imob seeks to support its clients in their search for solutions to transform and add value to properties and places. Located in Brasília, the company is managed by partners Andressa and Roseli Rhoden, mother and daughter who work together in the branch of architecture and real estate, offering highly personalized and innovative services.
[en]
Built with geometric lines, Rhoden's logo connects to the city's architectural universe, as the shapes of the letters bring a reference to famous architectural landmarks, such as the JK Memorial and Bridge, the Caxias Fort, the Metropolitan Cathedral, and the National Congress.
From the design of the letters, were also created the brand icons: the H becomes a house, the O is worked into a cycle symbol, and the 3 letters combined form a custom key for Rhoden.
