Death Cab for Cutie is an American “indie” rock band from Washington State, Washington. Rolling Stone magazine states their music style is, “melodic with melancholy songs about feeling both smart and confused, [and] hopeless romantic but wary of love.” The concept presented here focuses on their newest album; Keys and Codes. This campaign features simple but textured hand drawn codes and keys pattern to create a compelling promotional package. The package includes “swag” giveaways: guitar picks, VIP lanyards, posters, CD jacket, and T-shirts.