Anastasia Voutsa's profile

Responsive website design - Art Tutorials/SkillPalette

PROJECT BACKGROUND
This project initially started as a part of Google UX design certification. The initial prompt was to design a website for finding and viewing art tutorials. However, throughout the design process, after empathizing with the users and after having conducted the competitive audit, the project took its final form, a website to search and watch art lessons (either by watching art tutorials or by hiring a tutor) and to learn more about the art world in general.
UNDERSTANDING THE USERS
The key users are narrowed down into three main categories, someone who does not know about art but would like to develop a new skill, someone who is good in art but would like to expand their skills further, and someone who is interested in theory and history of art and would like to explore art and learn everything related to museums and art galleries
Empathy Maps
Personas
COMPETITIVE AUDIT
Key Findings
Based on the gaps in the market, here are some potential opportunities for a website offering art tutorials: 
- Developing affordable, high-quality online courses and workshops that cater to a wide range of creative interests and skill levels, including traditional fine arts and mediums. 
- Creating interactive and engaging learning experiences that provide opportunities for hands-on practice and feedback, potentially through virtual or augmented reality technologies.
IA (INFORMATION ARCHITECTURE)
WIREFRAMES
MOCKUPS
TIME TO INTERACT [PLEASE USE YOUR DESKTOP]
thank you!
Responsive website design - Art Tutorials/SkillPalette
Published:

Responsive website design - Art Tutorials/SkillPalette

Published: