Art Direction, Content Production and Brand Guidelines for a mockup street food inspired brand.
Client Information:
Our client is a new Italian deluxe street-food inspired restaurant called "Amalfi Bites". Amalfi Bites is inspired by the flavors of the Amalfi Coast and offers a variety of upscale Neapolitan street food, like fried shrimps, calamari, etc. all packed inside a paper cone called "cuoppo".
Campaign Objective:
The objective of this campaign is to build brand awareness for Amalfi Bites and attract customers who are interested in high-end Italian cuisine. Specifically, we want to target foodies, travelers, and anyone who appreciates fine dining.
Target Audience:
Our target audience is adults, both men and women, between the ages of 25 and 60. They are food lovers, appreciate high-quality cuisine, and are willing to pay a premium for a truly unique dining experience. They are well-traveled and appreciate the culture and cuisine of different regions.
Key Message:
Our key message is that Amalfi Bites is not your typical street-food restaurant. We want to emphasize the high-quality, locally-sourced ingredients and the authentic flavors of the Amalfi Coast. We want to position Amalfi Bites as a unique and upscale dining experience.
Campaign Channels:
The campaign will be primarily focused on digital marketing, specifically social media and email marketing. We will also use print advertising, such as billboards and posters, to promote the restaurant in the local area.
Creative Execution:
Our creative execution will focus on stunning food photography and breathtaking images of the Amalfi Coast to create a luxurious and aspirational brand image. We will use elegant typography and refined colors to convey the high-end nature of our restaurant. Our social media content will feature a mix of product images, amalfi's breathtaking views, and user-generated content to build engagement and promote social proof.
