LOTUS EMIRA
Full CGI Approach | Cinematic Art Direction
The Emira is a significant product for Lotus. The series production car begins a new era for the niche sportscar maker as it officially joins the Chinese auto giant Geely family. And it represents the final chapter in the age of the combustion engine for Lotus. “The Emira is a game-changer for us,” says managing director Matt Windle. “It is a highly significant milestone on our path to becoming a truly global performance car brand.”