Since 1996, Hennessy have been behind bringing some of the world’s most respected classical musicians to perform at the Hanoi Opera House in Vietnam for the Hennessy Concert Series. in 2014, Hennessy approached Rice Creative to give visual identity to this prestigious event. The goal was to align the entire identity, from the logo to the printed tickets with the extraordinarily high level of quality that the series represents. We created a system which is as high-end as the event itself. This identity will be long lasting, and become the benchmark to follow for years to come.