Ford Focus EV
The Ford Focus Electric uses the latest battery technology to make it a viable choice for a daily run around car. Although electric cars are considerably cheaper to run than petrol cars, the upfront cost is much greater. To break this barrier, the Ford Focus EV app utilises GPS technology to record a user’s car journey it then shows how much their car journey cost and how much they could have saved if they were driving a Ford Focus Electric. Savings can then be posted to facebook and twitter, encouraging others to download the app, thus further advertising the car.