OBSCURITY BREWING – ELBURN, IL
UI/UX WEBSITE RE-DESIGN
As a designer with a passion for branding and marketing, I was thrilled to have the opportunity to design the website for Obscurity Brewing in Elburn, IL. I was responsible for the photography, web design, layout, and copy writing for the site, and I took pride in delivering a high-quality product that truly reflected the unique character of the brewery.
I worked closely with their team to understand their vision and incorporate it into the design, using a clean and modern aesthetic for easy navigation and visual appeal. I also took on the photography, capturing the essence of the brewery’s craft beers, BBQ, and farm-town feel, as well as writing engaging copy to give visitors a sense of what Obscurity Brewing is all about.
WEBSITE RE-DESIGN
Old Home page (left) v.s. New Home page (right)
INTERIOR PAGES
Tasks Completed:
-Maintained the established brand aesthetic while modernizing the website design
-Optimized the website for both desktop and mobile devices
-Created landing pages for house brands within Obscurity Brewing
-Improved website navigation for a more user-friendly experience
-Increased website performance and loading speed for better user experience
-Applied careful consideration and attention to detail to ensure the success of the redesign project
-Optimized site for SEO
SKILLS DEVELOPED:
Web design
UI/UX
Photography
Copywriting
Branding
Marketing strategy
SEO Development
Content creation
Project management
SITE PHOTOGRAPHY
EXPANDED ROLE
After successfully launching the new Obscurity Brewing website, I was given the opportunity to take on a new challenge: creating the branding and logo for Obscurity Beercade, a pop-up event hosted by the brewery. This exciting project required me to bring my design skills to the forefront, as I was responsible for creating a unique and engaging logo for the event, as well as a landing page that would serve as the hub of information for visitors. The Obscurity Beercade was a 3-month long event that offered a fun and interactive experience, combining arcade games, fowling, and of course, beer. My involvement in this project allowed me to showcase my versatility as a designer and marketer, and I am proud to have been a part of such a successful event.
