RaxusĀ® Inc.
We are a leading technology company dedicated to creating innovative and immersive technology solutions for our customers.
We believe in pushing the boundaries of what's possible, and strive to be at the forefront of modernization and innovation.Ā
Our team of experts is dedicated to delivering exceptional value and experiences to our customers, while upholding the highest standards of quality, integrity, and innovation. We are committed to empowering people and businesses through our next-generation technology solutions, enabling them to achieve their goals and dreams.
Our team of experts is dedicated to delivering exceptional value and experiences to our customers, while upholding the highest standards of quality, integrity, and innovation. We are committed to empowering people and businesses through our next-generation technology solutions, enabling them to achieve their goals and dreams.
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Scope - Naming, Vision & Mission, Visual Identity
Industry - Technology/Entertainment
Author - Miqdam Sajid
Challange
The challenge was to establish Raxus as theĀ leading player in both the tech and gaming industries, while maintaining a cohesive and consistent brand identity across its subsidiaries.
Solution
I first defined the purpose, vision and valuesĀ of the brand in order to establish where the brand sees itself in the long run and what commitments does it make to get there and what values does it uphold both internally and while conducting business with others.
I then translated that brand core into a cohesive visual language that is consistent across all the touchpoints. I designed a color system which is specific to each domain the company is operating in. The mark is an abstract, geometric letter "R", which communicates the company's commitment to innovation and professionalism.
