ASK:

The goal is to create a biyearly catalog to peek their employees interest in the new line and place their orders as soon as possible. One of the main ask was to use real employees as models. 

CONCEPT:

This season, we kept it simple and highlighted only the flagship products. The new apparel line was so functional, it deserves a sort of "lookbook" feel. 

LOGISTICS

This shoot was done entirely in a Hampton by Hilton hotel. With a employee casting call to find the best models to showcase each part of the uniform program.