Animation of Mechanisms logo for Amazon's Internal team
Animation explainer:
Mechanisms is a logo animation created for the Mechanisms team, who assist L7 leaders of Amazon WWCS in advancing to L8 by providing classroom and instructor-based training. The minimalistic logo was created by one of my colleagues, Roscoe Anderson. The logo animation was designed to showcase the program owners' role in creating motion in the gears of L7 leaders. The animation features an arrow entering from off-screen and hitting the gears, setting them in motion and forming the Mechanisms font.
Mechanisms is a logo animation created for the Mechanisms team, who assist L7 leaders of Amazon WWCS in advancing to L8 by providing classroom and instructor-based training. The minimalistic logo was created by one of my colleagues, Roscoe Anderson. The logo animation was designed to showcase the program owners' role in creating motion in the gears of L7 leaders. The animation features an arrow entering from off-screen and hitting the gears, setting them in motion and forming the Mechanisms font.
The animation's purpose is to highlight the Mechanisms team's critical role in the growth and development of L7 leaders, and how their expertise helps drive progress and success. The dynamic animation brings the logo to life and emphasises the team's commitment to providing cutting-edge training solutions.
The Graph editor:
The Sound design:
The sound design of the Mechanisms logo animation was carefully crafted to complement the visual elements and enhance the overall impact of the animation. For the gears, I chose a mechanical sound to reflect the precision and efficiency associated with the Mechanisms team's work. The sound design emphasizes the movement of the gears and conveys a sense of power and momentum.
To add an extra dimension to the animation, I incorporated a gleam sound when the arrow comes in, creating a sense of anticipation and excitement. This sound adds a layer of depth to the animation and helps to emphasize the impact of the arrow hitting the gears. Similarly, when the font appears, I incorporated gleams to add a touch of elegance and sophistication to the animation. These sounds help to convey the quality of the training provided by the Mechanisms team, emphasizing their attention to detail and commitment to excellence.
Overall, the sound design of the Mechanisms logo animation was an integral part of creating a memorable and impactful animation that effectively showcases the Mechanisms team's expertise and commitment to helping L7 leaders advance to L8. I had a lot of fun working on the project and am proud of the results I achieved through my creative approach.
Conclusion:
