Musclera is a fitness brand that aims to inspire people to live an active and healthy lifestyle. As a graphic designer, my task was to create a logo and branding that would represent the brand's values and resonate with its target audience.
After conducting research on the fitness industry and Musclera's competitors, I identified the key elements that would make the brand stand out. These elements included strength, endurance, and a commitment to health and wellness.
The logo I designed features a bold, muscular figure that represents the strength and power of the human body. The figure is surrounded by a square shape that symbolizes order, trust, stability, and being grounded. From the logo and collaterals to the marketing materials, we used clean, modern design elements to convey a sense of energy and strength.
Overall, the Musclera logo and branding project was a success. The final design captures the essence of the brand and will help Musclera stand out in a crowded market.
