Practicon Catalog Redesign
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We made it fantastic. A redesign of the 220 page Practicon catalog. Contributing to the brand refresh Visual Identity System, helped develop many elements of an updated visual language including more contemporary colors, fonts, imagery and design approach.
The awesome people involved:
Creative Direction: Barton Stabler | Art Direction: Stephanie Jarrett | Photography: Stephanie Jarrett
Graphic Design: Dustin Steele, Stephanie Dicken | Copywriter: Elizabeth Kraczon | Editors: Elizabeth Kraczon & Brad Griffin
Creative Direction: Barton Stabler | Art Direction: Stephanie Jarrett | Photography: Stephanie Jarrett
Graphic Design: Dustin Steele, Stephanie Dicken | Copywriter: Elizabeth Kraczon | Editors: Elizabeth Kraczon & Brad Griffin
Developed varying covers, using product themes to feature specific products.
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Introduced featured photography used in department section openers.
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