As a graphic designer working with UNDP, I was challenged to develop a new visual language that would increase the organization’s visibility across all mediums and ensure consistency across their global network of field offices and projects.

When I first began working on the project, I found that many field offices and projects were not following the brand manual of UNDP, which led to inconsistency in messaging and branding. My approach was to conduct a thorough review of the existing brand guidelines and work closely with the UNDP team to understand their unique brand values and messaging.

Through careful consideration of color palettes, typography, and imagery, I was able to develop a modern and dynamic visual identity that enhanced UNDP’s visibility and credibility. The new design was widely adopted by field offices and projects around the country, leading to increased consistency and strengthened overall branding.

One of the greatest challenges of this project was ensuring that the new visual identity could be effectively applied across all mediums, including digital, print, and outdoor advertising. Through careful consideration of how the new design would appear across different mediums, I was able to develop a cohesive and impactful brand that resonated with audiences in the region.

Through this project, I was able to contribute to UNDP’s mission of supporting sustainable development around the world, and I am proud to have played a role in helping them achieve their branding goals. Overall, the project was a great success, and I am excited to have contributed to UNDP’s increased visibility and brand consistency through graphic design.