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    Emma Lee, Art Director Tebello Mosenene, Strategy Marissa Ebanks, Art Director Objective: Create a travel mobile app that eases all worries/stre… Read More
    Emma Lee, Art Director Tebello Mosenene, Strategy Marissa Ebanks, Art Director Objective: Create a travel mobile app that eases all worries/stresses. Target: 24-34 year olds, working professionals who are scrambling for time to relax Strategy: Breathe takes on every aspect of planning relaxation time and reduces the stress and disorganization that can happen to the user. Insight: If there's anything worse than figuring out when to take a break, it's how to take a break. Solution: An app that does every part of the planning process for you. Skills Demonstrated: Concept, Strategy, Typography, Use of colour, Aesthetics, Imagery, Simplicity, Creativity/Originality Credits: Emma Lee - UI/UX, Strategy, Art Direction, Copy Tebello Mosenene - UI/UX, Strategy, Design, Copy Marissa Ebanks - UI/UX, Strategy, Art Direction, Design, Copy Read Less
    Published:
Emma Lee, Art Director
Tebello Mosenene, Strategy
Marissa Ebanks, Art Director
 
Objective: Create a travel mobile app that eases all worries/stresses.

Target: 24-34 year olds, working professionals who are scrambling for time to relax.

Strategy: Breathe takes on every aspect of planning relaxation time and reduces the stress and disorganization that can happen to the user.

Insight: If there's anything worse than figuring out when to take a break, it's how to take a break.

Solution: An app that does every part of the planning process for you.

Skills Demonstrated: 
Concept, Strategy, Typography, Use of colour, Aesthetics, Imagery, Simplicity, Creativity/Originality
 
Credits:
Emma Lee - UI/UX, Strategy, Art Direction, Copy
Tebello Mosenene - UI/UX, Strategy, Design, Copy
Marissa Ebanks - UI/UX, Strategy, Art Direction, Design, Copy