PASAME, CUBA
Convenience Store - Branding Exercise
Convenience Store - Branding Exercise
THE BRIEF:
Development of a brand name and give it a distinguished personality that serves as a holistic communicative bracket on these various products as a credible sender, with the character "from a good family, with good quality".
The new brand should be derived from Spanish and convey local colour, the naming/design (logo) should convey closeness, nature, quality and safety.
The brand should be perceived emotionally and credibly and as a "friendly family-oriented brand". For all future product launches, it should function as an umbrella brand, aiming for high, rapid and positive recognition.
STORE NAME
