Kafa Lebanon - Verbal Abuse Awareness Campaign | Print
This was an unfinished hence unreleased proactive campaign created by me in 2009 to bring to life the serious but ignored problem in Lebanon of 'Verbal' abuse for the women's rights organisation called Kafa Lebanon. The headline for this campaign if I remember correctly was "WORDS CAN HIT HARDER." This campaign was shelved internally within the agency in but was floated on the internet by the freelance retoucher and subsequently a similar campaign was released by another Dubai agency for the same organisation in 2010 and that campaign went onto win handsomely at the Dubai Lynx and Cannes Lions in 2011.
This was an unfinished hence unreleased proactive campaign created by me in 2009 to bring to life the serious but ignored problem in Lebanon of 'Verbal' abuse for the women's rights organisation called Kafa Lebanon. The headline for this campaign if I remember correctly was "WORDS CAN HIT HARDER." This campaign was shelved internally within the agency in but was floated on the internet by the freelance retoucher and subsequently a similar campaign was released by another Dubai agency for the same organisation in 2010 and that campaign went onto win handsomely at the Dubai Lynx and Cannes Lions in 2011.
