The Coca-Cola Company Rebranding
I have created an idea for rebranding the Coca-Coca company. My idea was to show the products from a completely new perspective, maintaining the connection of these brands using the similar visual style and show that brand is opened for new contemporary decisions.
My design is focused on simple shapes and modern type, which was created by myself from scratch.
The main goal of the project was to transform a conservative approach of the company and integrate it to the youth communities. I am fully satisfied with the final result because geometrical forms, minimalism and bright colours are synonyms for young people’s aesthetic.
Let me also show you a digital animation that introduces independence and uniqueness of each of these products: Fanta like Fantasy, Cappy like Captain and Coca-Cola like Cocaine, due to the history of products.
My design is focused on simple shapes and modern type, which was created by myself from scratch.
The main goal of the project was to transform a conservative approach of the company and integrate it to the youth communities. I am fully satisfied with the final result because geometrical forms, minimalism and bright colours are synonyms for young people’s aesthetic.
Let me also show you a digital animation that introduces independence and uniqueness of each of these products: Fanta like Fantasy, Cappy like Captain and Coca-Cola like Cocaine, due to the history of products.
FANTA (play with sound):
CAPPY:
COCA-COLA (animated poster):
it's compressed gif, mp4 version is more smooth
SPRITE (animated poster):
