Mafra is a portuguese village that has gone through stories, myths and promises and that, despite its legacy, still invests in innovation and quality of life.
This project consists in the redesign of Mafra’s identity in which the simple, rounded lines reflect a contemporary look capable of praising a strong historic past and the people who built a plural and diverse village. The main version of this logo is the basis of the identity system developed.
Thus the three dimensions are born “Mafra: endless heritage”, “Mafra: nature in symmetry” and “Mafra: people of the sea”. With them comes the creation of nine icons, three for each dimension, the lines seek to reflect the contemporary gaze on forms that have crossed time.
The three logo taglines refer to Mafra’s three dimensions of great potential and value: heritage, nature and the sea. Being legacies from past generations and sources of cultural wealth, these three dimensions seek to perpetuate the plurality of Mafra and its potential.
The three logo taglines refer to Mafra’s three dimensions of great potential and value: heritage, nature and the sea. Being legacies from past generations and sources of cultural wealth, these three dimensions seek to perpetuate the plurality of Mafra and its potential.
Having created the overall identity, the next step was to identify the possible needs Mafra would have to place it and create mockups with examples. In this case, there are posters, packaging, a website homepage, and teasers promoting the village.
Thank you!
This project was developed in 1 month at Faculty of Fine-arts of the University of Lisbon for the Bachelor in Communication Design.
The challenge was to create an identity for a city / village of our choice and apply it in different media.
June 2022
