CAMPAIGN BRIEF
Chupa Chups Sour Belts
Chupa Chups is a Spanish brand of Confectionery, sold in over 150 countries around the world. The brand was founded in 1958 by Enric Bernat. The name of the brand comes from spanish verb chupar meaning to suck.
Chupa Chups have a large product range. I took Chupa Chups Sour Belts for the advertising campaign. Chupa Chups Sour Belt is a fun product it comes in different flavours and colours. So focusing on the fun factor I have used ' Stretch your limits of fun' as the headline throughout the campaign. I have used bright colours in the visuals as it is the another key factor of the brand. Each ad has a different fun theme and elements in it, supporting the concept.
MAGZINE ADS
HOARDING ADS
SOCIAL MEDIA
Stickers for facebook, Instagram, Watsapp.
Thank you.
