Dragonas Studio Visual Identity

•

Dragonas Studio is an architecture practice based in Athens. The Studio’s portfolio includes a wide set of projects, ranging from housing and exhibition design to the regeneration of public spaces and the refurbishment of old buildings. The studio's work has been distinguished in 10 architectural competitions and has been presented in international reviews such as L’ architecture d’ aujourd’ hui, Archi, Blueprint, Stavba, Bauwelt, Spazio e Societa, Architecture in Greece, Design + Art in Greece, Domes and the web-sites Archdaily, Dezeen, Domusweb, Archetype.

Dragonas Studio visual identity philosophy is conceptually triggered from the essential connection between Urbanism, and it’s influence on the work of Panos Dragonas as an architect and scholar.

The visual strategy designed as a total, aims to work as a dialog between art, architecture, and urban thinking, complementing the identity of the studio and reflecting it on it’s branding. A clean minimalistic and free-form approach based on the symbolism of the TV antenna - as seen on the Greek city roofscape - a vague reflection of the urban and city landscapes that Dragonas Studio design, research and curating work has been shaped from.

The whole brand identity as seen in all designed applications is based on grids and simple lines forming abstractive relations with the fundamental antenna concept. All lines designed work as a variable simulation of the logo. Essentially they are different antenna shapes that help bring balance to each design.

Supplementary, clean typography and the minimal use of spaces and design elements, form a unique pattern and a cohesive brand identity that combines the symbolic values of the brand with the essential practical functions, that a modern Architecture firm needs to reflect.

Colorwise, the identity follows the minimalistic guide formed by the previous stated pattern using maily white spaces with black details (typography, branding elements) as primary combination combing with a dull blue swatch - that is close to the “cement grey” hue referencing that way the connection with the urban concept, - as a secondary color choice .