Xin Zou's profile

STORATE丨服饰品牌识别设计

Project丨storate
Year丨2022
Service丨品牌整理/ 标志设计 / VIS设计
Design丨yeekkyu


Storate是一个致力于探索无性别运动服饰的品牌。品个性鲜明,独立自由。正是因为这样的特点,我们希望将其贯穿于品牌中。品牌主体以山石为主,在肃立的山石上加以微妙的变化,微弯的山腰,突出的一角都是让运动及独立自由的精神传递的信号。在视觉识别应用里,选择使用饱和度的颜色,克制品牌,不约束,不强迫,让消费者能在品牌里释放自我。

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Storate is a brand dedicated to exploring gender-free sportswear. The product has distinct personality, independence and freedom. It is precisely because of this characteristic that we hope to penetrate it into the brand. The main body of the brand is rock, and subtle changes are made on the standing rock. The slightly curved hillside and the prominent corner are the signals that let the movement and the spirit of independence and freedom transmit. In the application of visual recognition, choose to use the color of saturation, restrain the brand, do not restrict, do not force, so that consumers can release themselves in the brand.
STORATE丨服饰品牌识别设计
Published:

STORATE丨服饰品牌识别设计

Published: