VIZOU° — Reading Sunglasses
— Stay sunny.
Task: Identity and packaging design for a brand of sunglasses with magnification.
The challenge was to develop a design system that combines the theme of magnification and power of vision and turns it into a holistic and dynamically scalable packaging system.
The challenge was to develop a design system that combines the theme of magnification and power of vision and turns it into a holistic and dynamically scalable packaging system.
Idea: A comprehensive graphical identity that evolves according to the dioptric strength, form and tonality of the respective eyewear model.
Result: The result was a design system that perfectly embodied the essence of the product, showcasing its functionality, and serving as an excellent representation of the brand. The interplay of colors and shapes in the packaging design creates a delightful experience for the user.
Result: The result was a design system that perfectly embodied the essence of the product, showcasing its functionality, and serving as an excellent representation of the brand. The interplay of colors and shapes in the packaging design creates a delightful experience for the user.
The dynamic nature of the design allows for a seamless transition between variations in form and tonality of each eyewear model. As a result, the graphical identity of VIZOU° Reading Sunglasses is both functional and aesthetically pleasing, making it a joy to use
— Stay sunny.
