How Can SEO and PR Work Together?
Do you know that PR and SEO have the most symbiotic relationship in digital marketing? SEO is about ranking, whereas PR is about managing the brand image. Therefore, the combined power of SEO strategy and PR becomes powerful allies when boosting your online performance significantly. Furthermore, using them together will lead to greater brand visibility, increased brand awareness, and potentially increased sales.
Let’s look at some strategies on how digital PR and SEO can elevate your digital marketing game to the next level -
1. Utilize keyword research to integrate SEO into your PR activities.
2. Concentrate on earning high-quality links from digital PR campaigns.
3. Request blogs and news sites to link back to your homepage.
4. Bring both your SEO and digital PR teams together to collaborate on content.
5. Off-Page SEO is also another crucial element that you need to focus on
Hopefully, now you understand that SEO and PR undoubtedly work better together. However, there is no straightforward, one-size-fits-all process when implementing this strategy. Lastly, do not forget to analyze your results. It will help you know what is working and what needs to be re-strategized.
