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winston mint - posm

Inspired by Winston’s Multi Flow Tech Filter technology, this perfectly balanced example of design symmetry reflects the balanced mint flavour that the filter delivers.
 
The design is composed of two channels, representing the length of the cigarette, which merge to form a scalloped design in the centre of the POSM - a shape that is reminiscent of the construction of the filter itself. Thin concentric circles around the two channels suggest the flow of mint through the cigarette, while also help to draw the eye to this focal point.
 
A colour palatte of purples, black and cool blues bring to the fore the fresh, cooling mint sensation consumers can expect from Winston Mint
 
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winston mint - posm
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winston mint - posm

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