The Cup is a local coffee shop in Muncie, Indiana who’s owners take pride in the community-driven, artistic, and eccentric experience the business offer its customers.
Topics both the owners and employees at The Cup value are astrology and spirituality. Additionally, the Cup’s interior is decorated vibrantly and maximally, so the new identity was designed to maintain the current style preferences and tone of the café.
The new visual language (to be applied to the menu, a food truck, packaging, and a café poster was guided by astrology; each zodiac sign has been illustrated intertwined with an item on the menu.
